What we believe is LA needs is more of love now more than ever. With the losses of Los Angeles Legends like Nipsey Hussle and Kobe Bryant, we are deeply saddened, but even more inspired to push forward with our vision for the world to get a taste of LA.
“ Our goal was to organically tap into the City of Champions by doing more than just fine tuning our logo.”It feels like yesterday we announced Season 2 of our Black out Hoodie Collection in January. And here we are in Spring ready for our Next Big thing. Let’s rewind a little bit. Last year we introduced a very limited edition I love Inglewood girls and guys in our iconic red and black, and we introd...